Advertising Is a Wasteful Expenditure or an Investment

on that point has been a constant debate about advertise that whether it is a useful or wasteful disbursal of resources. Advertising plays a crucial role in todays world where there argon so many brands vying for the customers attention. If non advertising, how else would you as a consumer know what all there is you could choose from? Though a useful tool, it essential be well utilized to create an impact. some(prenominal) a times, we as consumers remember the setting of the ad but forget the brand that was being advertisethis is definitely a pitfall and must be looked into.For an ad to have a real impact, it must be able to create brand retention. Advertising is the main source of Customer Education in marketing. Its main advantage to the customer is that we become aware of the products in the market and have a belligerent advantage in buying the products and services. Its main advantage to the seller is in the manner of informing the potential customers of the values of th e products and capturing them.In older days, ads were on papers and pamphlets and billboards. In this electronic era, it has captured the TV and the internet. Therefore advertising is not a waste of resources. just now as companies make their advertising expenditure on customer thus it would be a bit problematic condition for customers as companies just look for their profits and if the advertising agency is not good then the whole budget goes waste.So i think company should be effective to make an ad as for this era advertising is an important aspect for all types of businesses. But company should not make the ads on the costs of customers money as they bustt give customer a big return but they have a big returns and companies absorb bloods of poor customers. So i think that should be stop or minimized as in India rich are becoming more richer and poor becoming more poorer